21 October 2025

Stealing Competitor’s Lunch: A Keyword Strategy in 2024

Uncover your competitors’ top-performing keywords with SEMRush. Learn how to boost your SEO game by leveraging their success. Discover high-CPC keywords and supercharge your online presence today. FAQs answered.

Imagine having the power to peek into your competitor’s keyword treasure chest, uncovering the gems that drive their online success. In this article, I’m about to reveal a cunning strategy to do just that. We’ll explore how to use SEMRush, a powerful SEO tool, to unearth the keywords that are delivering clicks and revenue to your rivals.


Unlocking Your Competitor’s Success

In the vast world of online marketing, one thing remains certain: keywords are the lifeline of your digital presence. They can make or break your SEO strategy. While crafting a unique keyword list is crucial, there’s another way to gain a competitive edge – by learning from your competition.

The Power of SEMRush

SEMRush is the Swiss Army knife of SEO tools, and it holds the key to unraveling the secrets of your competitors. To get started, you’ll need a SEMRush account, which offers a 7-day free trial. This is your passport to the world of competitive keyword research.

Getting Started: Find an Authority Site

The first step in this covert operation is to identify an authority site in your niche. For the sake of this example, let’s assume it’s your own site. Now, it’s time to put SEMRush to work.

Navigating SEMRush for Insights

  • Log in to your SEMRush account.
  • In the search bar, type the URL of your chosen authority site (or your own site).
  • Scroll down to the “Top Organic Keywords” section and click on “See Full Report.”

Unveiling Top Organic Keywords

Now comes the moment of truth. In the full report, you’ll find a goldmine of data. But we’re not interested in just any keywords; we’re after the ones that bring in the big bucks. To find them, sort the list by CPC (Cost Per Click).

Sorting by CPC: The Key to Success

The magic happens when you sort the keywords by CPC. This simple action reveals which keywords are not only driving traffic but also generating revenue for your competitors. These are the ones you want to target.

Building Your Arsenal of Keywords

Armed with this valuable information, you can now start building your keyword arsenal. These are the keywords that have been proven to work in your niche, and you can confidently integrate them into your content.

Rinse and Repeat: Expanding Your Toolkit

But why stop at one competitor? Rinse and repeat the process with other sites that you admire. Each new site will bring a fresh set of high-performing keywords to add to your collection.


Time-Saving Tips

Now, you might be thinking, “This sounds great, but I don’t have the time to create all that content.” Fear not; there’s a solution for that too.

Outsourcing Quality Content Creation

You can hire skilled content writers to do the heavy lifting for you. They’ll craft quality articles that incorporate your newfound keywords, saving you time and effort.

Fiverr vs. Freeeup: Your Options

Two popular platforms for outsourcing content are Fiverr and Freeeup. Both offer a plethora of talented writers, but each has its own advantages and specialties. Choosing the right one for your needs is essential.


Conclusion

In the world of SEO, staying ahead of the curve is essential. Stealing your competitor’s lunch, in this case, means uncovering the keywords that are driving their success. Thanks to SEMRush, this process is not only achievable but surprisingly straightforward. By identifying high-CPC keywords and strategically using them in your content, you can supercharge your own online presence. And if you’re worried about the workload, remember that outsourcing quality content is a viable option. So, why wait? Start digging into your competitors’ keyword strategies today.


FAQs: Your Burning Questions Answered

Q1: Can I use SEMRush for free to find competitor keywords? Yes, SEMRush offers a 7-day free trial, during which you can access most of its features, including the ability to find competitor keywords.

Q2: How do I identify an authority site in my niche? An authority site in your niche is typically one that has a strong online presence, high-quality content, and a significant following. It’s a site that you admire and respect for its success.

Q3: What’s the significance of sorting keywords by CPC? Sorting keywords by CPC allows you to identify the keywords that not only drive traffic but also generate revenue. These are often the most valuable keywords to target.

Q4: Is outsourcing content creation a good idea for SEO? Outsourcing content creation can be an excellent idea if you don’t have the time or expertise to create content yourself. Skilled writers can help you create high-quality, keyword-rich content.

Q5: Which platform is better for outsourcing content, Fiverr, or Freeeup? The choice between Fiverr and Freeeup depends on your specific needs and budget. Fiverr offers a wide range of freelancers, while Freeeup focuses on vetted, high-quality freelancers. Consider your project requirements and budget when making your decision.

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